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            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>Ephemera Collection</text>
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            <description>An account of the resource</description>
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                <text>In 2009, BBRM staff and volunteers began the archiving of this collection, with the arranging of objects chronologically (1935 – 1995) and the purchasing of proper archival storage materials. In 2011, an oral finding aid with provenance was constructed by conversations between University of Alabama School of Library and Information Studies (UA SLIS) volunteer Lindsey Reynolds (now at University of Georgia, Athens Library) and BBRM Director Bob Friedman. In 2013 and 2014, those interviews were transcribed by UA SLIS volunteer Michael Mitchell (known affectionately as the MMT).  For each object, the original finding aid conversation has been added and can be found in quotes in the description section. As of the most recent online uploading in August, 2019, the Ephemera Collection consisted of eight boxes containing 413 folders with approximately 850 files, spanning the period 1935-1989.</text>
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    <name>Text</name>
    <description>A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.</description>
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              <text>Rate Card, WZZK</text>
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          <name>Description</name>
          <description>An account of the resource</description>
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              <text>Box 7 Folder 22: "We are now into folder 4 which is a description of the antennae current limits for WZZK’s FM (104.7) antennae and it also lists the cost for spots. For 10 second spots, 4 dollars. For 30 second spots, 6 dollars. For 60 second spots, 8 dollars. Nowadays, rates would be more expensive.  And that gives you an idea…. Again, this would be in the mid 70's. Ron talks about this period. He shared that on the FM, Johnston changed WJLN's call letters to WZZK around 1973. Ron shared that both WJLD and WZZK were automated. He shared that Johnston hired Duke Rumore from WSGN and Country Boy Eddie, who became well known for his morning TV show,  to broadcast on ZZK.  Duke left (or died) and Patty and the Doc arrived. January shared that Dave Davis managed both the AM and FM, but wanted to buy WZZK from Johnston but Johnston would not sell. After WZZK was sold, Davis quit and died shortly after, supposedly committing suicide.  Early on, the AM staff wanted to take WJLD FM, but at the time, FM was not popular. Artifact from the WJLD files."</text>
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      <name>1970s</name>
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      <name>Rate Card</name>
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      <name>WZZK</name>
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