American Research Bureau, Market Report, The Birmingham Radio Audience

American Research Bureau, Market Report, The Birmingham Radio Audience

Box 5 Folder 13: "This is folder 13 which contains the American Research Bureau radio audience data reports for the market’s… for the Birmingham market’s radio stations with various ratings, various demographics, this being the precursor probably to Arbitron. And we have two booklets, the standard report and a demographic supplement. Back in the day, you had to take classes and be certified in order to claim expertise. It was necessary for Sales Managers and even account executives, at least of the major stations to be knowledgeable statisticians. Both booklets from October/November 1967. From the WJLD files."